United We Give Board Kickoff Guide
At your next board meeting, have a United We Give kickoff by setting aside 20-30 minutes to discuss your organization’s United We Give goals and how your board members can help you achieve them! Involving your board early on in the United We Give planning process can have a great impact on your overall success.
1. Introduction of United We Give
You can pull all this information from the United We Give FAQ page here before your kickoff!
- What is it?
- When is it?
- Who is hosting it?
- What communities does it serve?
- Why is your organization participating?
2. Overview of Past Achievements
Have you participated in a Giving Day in the past? Take some time to reflect on your past experiences and remind your team of the lessons learned!
- How much have you been able to raise?
- How many donors have you engaged? Have you acquired new donors?
- Did you obtain any matching funds? Sponsors?
- Did you utilize any new tools or platforms?
- What did you learn? How can you improve?
3. Specific Goals for United We Give 2023
Before you jump into strategy, think about what you’d like your organization’s internal United We Give goals to be. Starting here will help your team strategize for United We Give!
- How much do you hope to raise?
- What projects, programs, or causes are you raising money for?
- How many donors do you hope to reach? How many new? How many recurring?
- How do you plan on communicating with your supporter base?
- How much in sponsorship matching dollars, prizes, and challenge incentives does your organization hope to secure?
- What are your top internal goals? What will be your top external goals?
4. How Your Board Members Can Help on United We Give
One of the most important aspects of preparing for United We Give is making it clear to your board members why their support is important and how they can help your organization make a difference. Providing several clear calls to action will make it easier for your board members to actively participate and help you achieve your goals!
- Serve on a United We Give specific committee
- Board Sponsored Matching Dollars or Challenge Incentive
- Leverage their connections in the community to solicit financial or social partnerships around United We Give
- Serve as Peer-to-Peer Fundraisers and fundraise on behalf of your organization during United We Give
- Enlist social ambassadors to help your organization expand their reach on social media by spreading the word to their networks
- Act as donor stewardship liaisons to help thank your United We Give supporters and begin fostering relationships
- Assist in hosting a special event for your organization and its supporters on United We Give
5. Next Steps and Communication Plans for United We Give
After you’ve kicked off United We Give with your board members, you’ll likely have lots of great ideas flowing. Don’t lose that momentum! Make sure your organization has a clear communication plan for how you’ll stay in touch with your board members as you prepare and plan for United We Give.
- Send a weekly or bi-weekly newsletter focused specifically on your United We Give planning. Share your goals, exciting announcements, and provide clear opportunities and action steps your board members should take to help you succeed.
- Continue to include United We Give in your regular board meetings as you prepare for the event.